After being in the furniture industry as a freelance designer for 10 years I felt a desire for a more experimental Scandinavian style both in colour, style and material. I have also always dreamed of starting my own brand and I love the challenge of learning new things!
As a maker, do you have any questions you ask yourself before making a new piece or launching a new line?
Yes, if the product has a heart! I want Swedish Ninja products to last a lifetime. For that to happen we need to make sure we make brave and functional designs that one feels proud of owning and gets attached to.
Which direction do you see yourself going in the future?
I want to create a multinational Ninja world collaborating with designers from around the world and experiment with style, materials and cultures.
What are the ingredients for great design and what's really exciting you at the moment in design?
Great design stays in your mind and you start to reflect on the piece and how you would like to use it. Also, I love it if the piece can be used in many different environments and is multi functional.I get excited when I can see that many artists have started their own production which is fantastic.
Who inspires you creatively outside of homewares and design?
Everyday people and travelling. The farm where I grew up. I love going to my parents and always finds it so peaceful.
The Ninja World is Evolving
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